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OUTSOURCING/DELEGATION

How To Hire And Train Your First Virtual Assistant with Laura Pennington


Laura Pennington is a former inner city teacher turned entrepreneur who fell into business ownership accidentally after Googling "how to become a freelance writer." Now she's a sought after writer, project manager, and coach for freelancers. A master at building digital teams and productivity, she's helped hire writers, designers, virtual assistants, developers and more for companies like TrueCar and Microsoft.

She manages a full-time load of clients, her graduate school research, her podcast, and is working on her first novel. As a current PhD candidate in public policy, she has earned three university-wide awards from Virginia Tech for her research about battered women.


YOUR ACTION STEPS:

On Hiring:

1. Start with the right mindset.

2. Do an audit of what you're doing everyday for a week.

3. Categorize them into revenue-generating, non-revenue generating, things you don't want to do, things that's taking you too much time.

On Training:

1. Use a team management tool like trello, slack, etc..

2. Record yourself doing the tasks you want to delegate.

3. Provide clear instructions and communicate properly.

3. Provide deadline for task completion.

What´s your best business building strategy?

Building habits. Doing things consistently.

What´s been the biggest factor in your success?

Recognizing that I don't have to do everything myself. Being comfortable letting go.

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