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How To Multiply Your Income By Certifying Coaches To Teach Your Signature Courses and Programs with Sheila Paxton

Sheila Paxton is an award-winning entrepreneur and instructional designer. Her passion is product development and business building. She has been a student of instructional design for many years, and has developed customized, high impact training products for organizations such as AT&T, American Express, Proctor & Gamble, and CNA insurance, to name a few.

During the technology boom, Sheila sold her company and launched an organization focused on building excellent programs for business and personal relationships. She has recently added her newest offering – Product Certification Formula, which allows coaches to multiply their impact by certifying other coaches to teach their signature programs. Sheila supports coaches to expand their businesses by developing global brand ambassadors – the newly certified coaches.


1. Package your expertise into a system/step-by-step process.

2. Make sure you've proven your system to work clients.

3. Coach other experts to teach your system.

4. Apply to license your content.

5. If you're a coach, apply at ICF to get your course accredited.

What´s your best business building strategy?

Supporting other coaches and building relationships.

What´s been the biggest factor in your success?

Willingness to take risks.

Thx for joining @mariegraceberg’s #TeachandProfit! Can’t wait to learn from you & other experts!

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