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PHASE 2: PROMOTE

How To Recruit and Manage Army of Affiliates to Promote Your Courses and Programs with Tom Morkes


Tom Morkes is a West Point grad, Iraq War veteran, author of "Collaborate" and the founder and CEO of Insurgent Publishing, a creative advisory and consulting firm that helps entrepreneurs, founders, and CEOs grow their businesses through strategic product launches.

Tom’s clients and projects have been featured in major mainstream media outlets, leading television networks, and top ranked blogs and podcasts; he has consulted on books that have hit The New York Times, Wall Street Journal, USA Today and Amazon bestseller lists; he led the marketing and promotional effort that generated over $450,000.00, setting a Kickstarter record for most funded Nonfiction Publishing project, and has done numerous 5 and 6-figure launches, from digital courses, to summits, to in-person events, and more.





YOUR ACTION STEPS:

1. Identify who has your ideal audience.

2. Do it strategically with launches.

3. Focus on the 80/20 rule. Less is more.

4. Have a 1:1 conversation with every affiliate/JV you get in.

5. Know when they're promoting so you can track their activities and when they need help.

6. Follow up with them after the launch.

What´s your best business building strategy?

Collaborating with other people.

What´s been the biggest factor in your success?

Diligence and Value.

POST YOUR COMMENTS OR QUESTIONS TO TOM BELOW...

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